Use Code BFCM2024 for 20% off

Use Code BFCM2024 for 20% off

Use Code BFCM2024 for 20% off

Use Code BFCM2024 for 20% off

Use Code BFCM2024 for 20% off

Use Code BFCM2024 for 20% off

The perfect gift for expecting families.

Did you know on average new Parents lose 109 minutes of sleep each and every night?

More sleep for Parents is THE most valuable Gift.

With characters for the whole family, everyone can have their very own bed time buddy.

Explore our range TODAY and find your little ones new best friend.

Why choose Love by Emi

🕐 Using White Noise can help your little one go to sleep 60% faster.

😴 These plushies help reduce the amount of night time wake-ups with our soothing Lullaby.

main image of love by emi white noise and lullaby comforter Ellie the Elephant lovey

🌜Our Lovey range helps create a comforting routine at bed time for a quick transition to sleep.

😇 Helps your child put themselves back to sleep when they wake during the night without waking you.

Why we're so loved!

💤 Snuggly plush material

There is no better feeling then being able to get up close to your soft, snuggly toy.

Small enough to take anywhere with you, you'll never have to be without your bed time companion again.

✅ Easy & Fast operation

Relax knowing that if your child wakes up, they'll be able to pop themselves back to sleep.

Simple in ear buttons allows for easy and practical use of the sound machine.

Toddlers will wake, but turn on their comforting white noise or lullaby and drift off back to sleep with out you even knowing.

Please follow AAP & SIDS safe sleep warnings in relation to not allowing lose objects to be left alone with your baby until the age of 1.

🎼 Calming white noise & lullaby

With the beautiful sounds of a mother's heartbeat (as heard from the womb), combined into a gentle white noise repetitive tune, your child is sure to love the comfort of a familiar environment.

Coupled with the traditional Brahms Lullaby that has stood the test of time and helped billions of children fall asleep, our selection of sounds ensures even the fussiest sleepers enjoy the soothing comfort they deserve when falling to sleep.

👶 Soft & scratch free accessory clip

We never leave the other accessories behind. Attach your Plushie to anything you want. Dummy, pacifier, pram, stroller, car seat, cot, crib you name it our soft material clip will ensure nothing gets away from our Lovey comforter.

🐘 Eye catching designs

We have 10 character designs of our eye catching and beautifully crafted Plush Lovey Comforters with Sound Machines.

This means there is one (or even two) characters for every member of your family.

Create your own collection and grow your Love By Emi herd.

🧼 Machine washable

We know how messy little children can be.

Whether it is outside play, teethy dribble or food stains, our plush toys are easy to clean.

Remove the music box and throw it in the washing machine like normal.

Get ride of germs easily and fluff your comforter back up like new with a gentle machine dry.

Frequently asked questions

Is the Lovey "toddler tough?"

Before releasing each Lovey character, we test them with numerous, let's call them... adventurous boys and girls.

Not only did they stand up to regular tantrums, food messes and heavy-duty outdoor play, once they were washed they returned to the beautiful "as new" lovey time after time.

How loud is the music box?

We have designed our Plushies with specific volumes to cater for developing children.

The lower volume design is to ensure the sound does not damage baby's hearing when snuggled right up to it.

The second, slightly louder level is for public places or noisy stroller trips so that your child can still hear their favorite noise on the go.

This ensures they get the same level of comfort anywhere, anytime.

How big and heavy is the Lovey?

When laid flat the blanket portion of each comforter is 15 inches by 15 inches. 


Each weigh approximately half a pound or 300-400grms including the music box.

These lightweight blankets and music boxes ensure that your little one can comfortable snuggle in anytime, anywhere.

How does the music box operate?

The music box sits inside the padded head of each animal Lovey.

The buttons slot nicely into each ear and can be pressed to operate either Brahms lullaby or white noise.

The Lovey comes with a diagram and instructions on how to start / stop and chose the level and length of each noise.

What size batteries does the Lovey take?

The Lovey takes 2 AAA batteries. The battery case is sealed by a small screw to ensure that children cannot access. Most common brands of batteries will last months even with very regular use.

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