{"title":"Best Sellers","description":"\u003cp\u003eDiscover Love By Emi’s best-selling 4-in-1 musical lovies – soothing plush friends that combine comfort, white noise, lullabies, and sensory support to help little ones settle faster and sleep better. Perfect for parents and gift-givers seeking calm, connection, and happier nights.\u003c\/p\u003e","products":[{"product_id":"baby-soother-lovey-white-noise-and-lullaby-1","title":"Maisie the Unicorn","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":40272909991959,"sku":"LBE-R-MAISIE-UNICORN","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/maisiebundle_1da2e608-c911-4322-a4ea-78e5a8901074.png?v=1779932280"},{"product_id":"white-tiger-baby-soother-lovey-white-noise-and-lullaby","title":"Delly the White Tiger","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":40272920182807,"sku":"LBE-R-DELLY-WHITE","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/delly_best_seller.png?v=1757983833"},{"product_id":"dash-the-dinosaur","title":"Dash the Dinosaur","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":40479921242135,"sku":"LBE-R-DASH-DINO","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/dashy_main_shop.png?v=1767916911"},{"product_id":"aria-the-giraffe","title":"Aria the Giraffe","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-end=\"1140\" data-start=\"1090\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-end=\"1455\" data-start=\"1141\"\u003e\n\u003cli data-end=\"1197\" data-start=\"1141\"\u003e\n\u003cp data-end=\"1197\" data-start=\"1143\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1241\" data-start=\"1198\"\u003e\n\u003cp data-end=\"1241\" data-start=\"1200\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1292\" data-start=\"1242\"\u003e\n\u003cp data-end=\"1292\" data-start=\"1244\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1342\" data-start=\"1293\"\u003e\n\u003cp data-end=\"1342\" data-start=\"1295\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1400\" data-start=\"1343\"\u003e\n\u003cp data-end=\"1400\" data-start=\"1345\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1455\" data-start=\"1401\"\u003e\n\u003cp data-end=\"1455\" data-start=\"1403\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":41774690664471,"sku":"LBE-R-ARIA-GIRAFFE","price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/Aria.png?v=1767916911"},{"product_id":"shay-the-giraffe","title":"Shay the Giraffe","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":41774775140375,"sku":"LBE-R-SHAY-GIRAFFE","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/Shay_af86e7fa-dbd1-48f9-bc45-71b82f9ce852.png?v=1757983775"},{"product_id":"lylah-the-cow","title":"Lylah the Cow","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":41774783528983,"sku":"LBE-R-LYLAH-COW","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/Copy_of_Lylah_Swatch.png?v=1757983749"},{"product_id":"shay-the-giraffe-bundle","title":"Shay the Giraffe - Comforter Bundle","description":"\u003cp data-start=\"311\" data-end=\"548\"\u003e\u003cstrong data-start=\"311\" data-end=\"350\"\u003eTwice the comfort, double the calm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"311\" data-end=\"548\"\u003e\u003cbr data-start=\"350\" data-end=\"353\"\u003eBring home the perfect pair with our bestselling Love By Emi comforters — designed to help your little one feel secure, soothed, and supported through every nap, cuddle, and big-feeling moment.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"804\"\u003eEach lovey combines soft, sensory fabrics with gentle white noise and lullabies to create a calming routine wherever you are — at home, daycare, or on the go. Having two means there’s always a spare for laundry day, daycare, or a second favourite spot.\u003c\/p\u003e\n\u003cp data-start=\"806\" data-end=\"845\"\u003e✨ \u003cstrong data-start=\"808\" data-end=\"843\"\u003eWhy parents love our comforters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"846\" data-end=\"1103\"\u003e\n\u003cli data-start=\"846\" data-end=\"916\"\u003e\n\u003cp data-start=\"848\" data-end=\"916\"\u003e4-in-1 design: plush toy + white noise + lullaby + comfort blanket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"917\" data-end=\"958\"\u003e\n\u003cp data-start=\"919\" data-end=\"958\"\u003eMachine-washable (soundbox removable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"996\"\u003e\n\u003cp data-start=\"961\" data-end=\"996\"\u003eTested to global safety standards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"997\" data-end=\"1062\"\u003e\n\u003cp data-start=\"999\" data-end=\"1062\"\u003eIdeal for creating sleep and comfort routines for 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1103\"\u003eTrusted by families around the world\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1105\" data-end=\"1209\"\u003e💤 Perfect for gifting or building your little one’s comfort collection — because every cuddle counts.\u003c\/p\u003e","brand":"Love by EMI ","offers":[{"title":"Default Title","offer_id":43494728204311,"sku":null,"price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/bundleofShay.png?v=1759732618"},{"product_id":"lylah-the-cow-comforter-bundle","title":"Lylah the Cow - Comforter Bundle","description":"\u003cp data-end=\"548\" data-start=\"311\"\u003e\u003cstrong data-end=\"350\" data-start=\"311\"\u003eTwice the comfort, double the calm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"548\" data-start=\"311\"\u003e\u003cbr data-end=\"353\" data-start=\"350\"\u003eBring home the perfect pair with our bestselling Love By Emi comforters — designed to help your little one feel secure, soothed, and supported through every nap, cuddle, and big-feeling moment.\u003c\/p\u003e\n\u003cp data-end=\"804\" data-start=\"550\"\u003eEach lovey combines soft, sensory fabrics with gentle white noise and lullabies to create a calming routine wherever you are — at home, daycare, or on the go. Having two means there’s always a spare for laundry day, daycare, or a second favourite spot.\u003c\/p\u003e\n\u003cp data-end=\"845\" data-start=\"806\"\u003e✨ \u003cstrong data-end=\"843\" data-start=\"808\"\u003eWhy parents love our comforters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1103\" data-start=\"846\"\u003e\n\u003cli data-end=\"916\" data-start=\"846\"\u003e\n\u003cp data-end=\"916\" data-start=\"848\"\u003e4-in-1 design: plush toy + white noise + lullaby + comfort blanket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"958\" data-start=\"917\"\u003e\n\u003cp data-end=\"958\" data-start=\"919\"\u003eMachine-washable (soundbox removable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"996\" data-start=\"959\"\u003e\n\u003cp data-end=\"996\" data-start=\"961\"\u003eTested to global safety standards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1062\" data-start=\"997\"\u003e\n\u003cp data-end=\"1062\" data-start=\"999\"\u003eIdeal for creating sleep and comfort routines for 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1103\" data-start=\"1063\"\u003e\n\u003cp data-end=\"1103\" data-start=\"1065\"\u003eTrusted by families around the world\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1209\" data-start=\"1105\"\u003e💤 Perfect for gifting or building your little one’s comfort collection — because every cuddle counts.\u003c\/p\u003e","brand":"Love by EMI ","offers":[{"title":"Default Title","offer_id":43494740262935,"sku":null,"price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/bundleoflylah_8808e342-3fff-43bb-9ac8-2b16cc6ac174.png?v=1759733342"},{"product_id":"ellie-the-elephant-comforter-bundle","title":"Ellie the Elephant - Comforter Bundle","description":"\u003cp data-end=\"548\" data-start=\"311\"\u003e\u003cstrong data-end=\"350\" data-start=\"311\"\u003eTwice the comfort, double the calm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"548\" data-start=\"311\"\u003e\u003cbr data-end=\"353\" data-start=\"350\"\u003eBring home the perfect pair with our bestselling Love By Emi comforters — designed to help your little one feel secure, soothed, and supported through every nap, cuddle, and big-feeling moment.\u003c\/p\u003e\n\u003cp data-end=\"804\" data-start=\"550\"\u003eEach lovey combines soft, sensory fabrics with gentle white noise and lullabies to create a calming routine wherever you are — at home, daycare, or on the go. Having two means there’s always a spare for laundry day, daycare, or a second favourite spot.\u003c\/p\u003e\n\u003cp data-end=\"845\" data-start=\"806\"\u003e✨\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"843\" data-start=\"808\"\u003eWhy parents love our comforters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1103\" data-start=\"846\"\u003e\n\u003cli data-end=\"916\" data-start=\"846\"\u003e\n\u003cp data-end=\"916\" data-start=\"848\"\u003e4-in-1 design: plush toy + white noise + lullaby + comfort blanket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"958\" data-start=\"917\"\u003e\n\u003cp data-end=\"958\" data-start=\"919\"\u003eMachine-washable (soundbox removable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"996\" data-start=\"959\"\u003e\n\u003cp data-end=\"996\" data-start=\"961\"\u003eTested to global safety standards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1062\" data-start=\"997\"\u003e\n\u003cp data-end=\"1062\" data-start=\"999\"\u003eIdeal for creating sleep and comfort routines for 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1103\" data-start=\"1063\"\u003e\n\u003cp data-end=\"1103\" data-start=\"1065\"\u003eTrusted by families around the world\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1209\" data-start=\"1105\"\u003e💤 Perfect for gifting or building your little one’s comfort collection — because every cuddle counts.\u003c\/p\u003e","brand":"Love by EMI ","offers":[{"title":"Default Title","offer_id":43516560605207,"sku":null,"price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/Elliebundle.png?v=1760407750"},{"product_id":"dash-the-dinosaur-comforter-bundle","title":"Dash the Dinosaur - Comforter Bundle","description":"\u003cp data-start=\"311\" data-end=\"548\"\u003e\u003cstrong data-start=\"311\" data-end=\"350\"\u003eTwice the comfort, double the calm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"311\" data-end=\"548\"\u003e\u003cbr data-start=\"350\" data-end=\"353\"\u003eBring home the perfect pair with our bestselling Love By Emi comforters — designed to help your little one feel secure, soothed, and supported through every nap, cuddle, and big-feeling moment.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"804\"\u003eEach lovey combines soft, sensory fabrics with gentle white noise and lullabies to create a calming routine wherever you are — at home, daycare, or on the go. Having two means there’s always a spare for laundry day, daycare, or a second favourite spot.\u003c\/p\u003e\n\u003cp data-start=\"806\" data-end=\"845\"\u003e✨\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"808\" data-end=\"843\"\u003eWhy parents love our comforters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"846\" data-end=\"1103\"\u003e\n\u003cli data-start=\"846\" data-end=\"916\"\u003e\n\u003cp data-start=\"848\" data-end=\"916\"\u003e4-in-1 design: plush toy + white noise + lullaby + comfort blanket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"917\" data-end=\"958\"\u003e\n\u003cp data-start=\"919\" data-end=\"958\"\u003eMachine-washable (soundbox removable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"996\"\u003e\n\u003cp data-start=\"961\" data-end=\"996\"\u003eTested to global safety standards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"997\" data-end=\"1062\"\u003e\n\u003cp data-start=\"999\" data-end=\"1062\"\u003eIdeal for creating sleep and comfort routines for 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1103\"\u003eTrusted by families around the world\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1105\" data-end=\"1209\"\u003e💤 Perfect for gifting or building your little one’s comfort collection — because every cuddle counts.\u003c\/p\u003e","brand":"Love by EMI ","offers":[{"title":"Default Title","offer_id":43516588228631,"sku":null,"price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/dashbundle.png?v=1760408690"},{"product_id":"maisie-the-unicorn-comforter-bundle","title":"Maisie the Unicorn - Comforter Bundle","description":"\u003cp data-start=\"311\" data-end=\"548\"\u003e\u003cstrong data-start=\"311\" data-end=\"350\"\u003eTwice the comfort, double the calm.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"311\" data-end=\"548\"\u003e\u003cbr data-start=\"350\" data-end=\"353\"\u003eBring home the perfect pair with our bestselling Love By Emi comforters — designed to help your little one feel secure, soothed, and supported through every nap, cuddle, and big-feeling moment.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"804\"\u003eEach lovey combines soft, sensory fabrics with gentle white noise and lullabies to create a calming routine wherever you are — at home, daycare, or on the go. Having two means there’s always a spare for laundry day, daycare, or a second favourite spot.\u003c\/p\u003e\n\u003cp data-start=\"806\" data-end=\"845\"\u003e✨\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"808\" data-end=\"843\"\u003eWhy parents love our comforters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"846\" data-end=\"1103\"\u003e\n\u003cli data-start=\"846\" data-end=\"916\"\u003e\n\u003cp data-start=\"848\" data-end=\"916\"\u003e4-in-1 design: plush toy + white noise + lullaby + comfort blanket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"917\" data-end=\"958\"\u003e\n\u003cp data-start=\"919\" data-end=\"958\"\u003eMachine-washable (soundbox removable)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"996\"\u003e\n\u003cp data-start=\"961\" data-end=\"996\"\u003eTested to global safety standards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"997\" data-end=\"1062\"\u003e\n\u003cp data-start=\"999\" data-end=\"1062\"\u003eIdeal for creating sleep and comfort routines for 12 months +\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1103\"\u003eTrusted by families around the world\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1105\" data-end=\"1209\"\u003e💤 Perfect for gifting or building your little one’s comfort collection — because every cuddle counts.\u003c\/p\u003e","brand":"Love by EMI ","offers":[{"title":"Default Title","offer_id":43516601892887,"sku":null,"price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/maisiebundle.png?v=1760408875"},{"product_id":"zaylee-the-duck","title":"Zaylee the Duck","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":44160000950295,"sku":"LBE-R-ZAYLEE-DUCK","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/duck_1.jpg?v=1771810717"},{"product_id":"rara-the-frog","title":"RaRa the Frog","description":"\u003cp\u003eDesigned to bring calm, comfort, and connection into your child’s daily routine, our Musical Lovey is more than just a plush toy — it’s a sleep-support tool trusted by families worldwide.\u003c\/p\u003e\n\u003cp\u003eWith built-in white noise and a classic lullaby sound, this comforting companion helps your little one settle more easily at bedtime, nap time, or during moments of separation. Whether at home, in the car, or on daycare drop-offs, it's a familiar friend that soothes and reassures.\u003c\/p\u003e\n\u003cp\u003eCrafted from sensory-friendly, ultra-soft materials and thoughtfully designed with little hands in mind, each lovey is safe, washable, and created to support emotional regulation and restful routines.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1140\"\u003e🧠 Features\u003c\/h2\u003e\n\u003cul data-start=\"1141\" data-end=\"1455\"\u003e\n\u003cli data-start=\"1141\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1197\"\u003e🎵 Plays white noise or lullaby – built-in sound box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e⏲️ Auto shut-off after 20 or 40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1292\"\u003e🧸 Plush, child-safe, sensory-friendly fabrics\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1342\"\u003e🧼 Machine washable with removable sound unit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1345\" data-end=\"1400\"\u003e👶 Perfect for bedtime, daycare, pram naps, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1455\"\u003e🌎 Loved by families across Australia, the US \u0026amp; NZ\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love by EMI","offers":[{"title":"Default Title","offer_id":44160013434903,"sku":"LBE-R-RARA-FROG","price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/frog_1.jpg?v=1771810729"},{"product_id":"plush-comforter-only-no-music-box","title":"Plush Comforter Only - No Music Box","description":"\u003cp\u003e\u003cstrong\u003ePlush Only (No Music Box Included)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNeed a spare cuddle buddy?\u003c\/p\u003e\n\u003cp\u003eThis is the \u003cstrong data-start=\"243\" data-end=\"267\"\u003ecomforter plush only\u003c\/strong\u003e, designed to pair with your Love By Emi music box (sold separately).\u003c\/p\u003e\n\u003cp\u003eSoft, calming and perfect as a backup for daycare, travel, or wash-day swaps.\u003c\/p\u003e","brand":"Love by EMI","offers":[{"title":"Delly the White Tiger","offer_id":44163463610391,"sku":"LBE-R-PLUSH-1","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"RaRa the Frog","offer_id":44163463643159,"sku":"LBE-R-PLUSH-2","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Zaylee the Duck","offer_id":44163463675927,"sku":"LBE-R-PLUSH-3","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Lylah the Cow","offer_id":44163463708695,"sku":"LBE-R-PLUSH-4","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Harli the Husky","offer_id":44163463741463,"sku":"LBE-R-PLUSH-5","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Shay the Giraffe","offer_id":44163463774231,"sku":"LBE-R-PLUSH-6","price":39.99,"currency_code":"AUD","in_stock":false},{"title":"Billy the Bulldog","offer_id":44163463806999,"sku":"LBE-R-PLUSH-7","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Aria the Giraffe","offer_id":44163463839767,"sku":"LBE-R-PLUSH-8","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Ellie the Elephant","offer_id":44163463872535,"sku":"LBE-R-PLUSH-9","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Maisie the Unicorn","offer_id":44163463905303,"sku":"LBE-R-PLUSH-10","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Indi the Tiger","offer_id":44163463938071,"sku":"LBE-R-PLUSH-11","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"Dash the Dinosaur","offer_id":44163463970839,"sku":"LBE-R-PLUSH-12","price":39.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/0084\/1495\/files\/7_Jarrad_Steel_PlushWhite_Tiger_Custom2_fc568c91-b0eb-45a7-a218-4bff9337e50d.jpg?v=1767916911"}],"url":"https:\/\/www.lovebyemi.com\/collections\/best-sellers.oembed?page=2","provider":"Love by EMI ","version":"1.0","type":"link"}