Stock the sleep range parents ask for by name
Love By Emi musical comforters help little ones settle themselves back to sleep — which is why parents come back to buy them as gifts, again and again. Order online in minutes through our wholesale platforms.
Australian-owned · Delivery included Australia-wide* · First-order trial packs available — enquire here
New to Faire? Your first Love By Emi order just got sweeter
Sign up to Faire through our shop link and Faire gives new retailers:
- 50% off your first order (up to $150)
- 1 year of free shipping
- Free returns on your first order — stock us completely risk-free
- Payment terms for eligible retailers — buy now, pay after it sells
Offer provided by Faire for retailers new to the platform, when you join via our link. Faire's terms apply.
Why retailers keep reordering
A product that solves a real problem
Each musical comforter has simple in-ear buttons little hands manage on their own. Once a toddler learns to restart their own white noise, the whole family sleeps — and parents tell their friends.
Built for the gift counter
Newborn gifts, first birthdays, shower registries — this is a category shoppers buy repeatedly, not once. Our packaging is designed to be gifted straight off your shelf.
A range, not a single SKU
Twelve musical comforter characters plus mini comforters, interactive plush and portable change pads — easy add-ons that lift basket size without extra shelf risk.
Low-risk first order
Small trial quantities, delivery included Australia-wide*, and no minimums on add-on lines. Ask us about a starter pack tailored to your store.
What customers say
“My daughter is obsessed with her Emi. The white noise settles her instantly — we own three now so there's always one in the wash.”
— Kathryn Manariti“Bought as a gift for my niece and ended up ordering one for my own bub. The quality surprised me for the price.”
— Kallie Anderson“The only thing that got us through the four-month sleep regression. I recommend it to every new mum I know.”
— Cass Bromley“Sturdy, soft, and the sound quality is genuinely good. Our little one won't sleep without it.”
— Joe LThree ways to order
- Faire — browse the full catalogue and order in minutes. New-to-Faire retailers get 50% off their first order (up to $150), a year of free shipping, free first-order returns, and payment terms for eligible stores. faire.com/direct/lovebyemi
- Fieldfolio — our complete Australian wholesale catalogue for independent retailers. fieldfolio.com/love-by-emi/catalog
- Direct — prefer a mixed carton, a starter pack, or drop-ship? Email us and we'll build an order around your store.
Get stocked before the gifting season
Father's Day and Christmas buying windows fill fast — and our bestsellers sell through quickly. Open your wholesale account today.
*Delivery included Australia-wide; a surcharge may apply to remote areas.
About our wholesale soft toys
If you’re looking for high-quality wholesale soft toys for kids, Love by Emi offers a thoughtfully curated collection designed for comfort, safety, and visual appeal. Plush toys and comforters are crafted using premium, child-safe materials, making them ideal for retailers, boutiques, and online stores. Each product is made to be soft, durable, and loved by children, helping you offer items that parents can trust.
As a growing name in Australia’s soft toys market, we focus on creating products that blend aesthetic design with everyday functionality. The collection is perfect for businesses looking to expand into a category that consistently performs well. Whether you run a gift store or an eCommerce brand, this wholesale range helps you deliver products that stand out while maintaining quality and consistency.
If your customers are looking to buy kids’ comforter toys that provide both comfort and charm, this range is designed to meet those needs. From soothing textures to adorable designs, these toys are perfect for gifting and daily use. Submit your wholesale enquiry today to learn more about pricing, availability, and how we can support your business growth.
Each toy features simple in-ear buttons that little hands can manage independently. Once toddlers learn to activate their white noise toy, they can self-soothe and drift back to sleep without needing a parent’s help — making nights smoother for the whole family.