Maisie the Unicorn musical baby comforter by Love By Emi, soft pink unicorn lovey with a cream blanket body
Smiling toddler cuddling her Maisie the Unicorn musical comforter
Infant on tummy time reaching for a Maisie the Unicorn comforter, made from BPA-free hypoallergenic machine washable materials
Maisie the Unicorn comforter with its removable music box, white noise or lullabies, two volume levels and a 20 to 40 minute auto timer

Maisie the Unicorn

$34.99
$34.99

Maisie is winking. That is the detail people notice first — one eye open, one closed, under an iridescent silver horn and soft pink ears. A white and pale pink unicorn with a bit of mischief in her face rather than the usual blank stare.

The sound box inside plays gentle white noise or a classic lullaby for 20 or 40 minutes at one of two volumes, then switches itself off. Nothing to come back and turn off once the room has gone quiet.

Her body is a soft blanket in white and pink with loose corners — light, easy to hold, and the part that gets carried everywhere. A velcro strap at the base holds a pacifier or clips her to the stroller.

Features

  • 🎵 Built-in white noise and lullaby sound box
  • ⏲️ 20 or 40 minute auto shut-off, two volume levels
  • 🧸 Ultra-soft, sensory-friendly plush in white and pink with an iridescent horn
  • 🔗 Velcro strap for a pacifier, the stroller or the diaper bag
  • 🧼 Machine washable — the sound unit lifts out first
  • 🛡️ 12-month warranty
  • 🦄 Designed in Western Australia

When can my little one sleep with Maisie?

The American Academy of Pediatrics recommends keeping soft objects out of the crib until 12 months, and that is our recommendation too. Before then she is made for supervised play, the stroller, the changing table and your arms.

More from the range

Maisie pairs with Dash the Dinosaur in the Maisie & Dash Sleep Bundle, and comes as a 2 pack. Browse all musical sleep toys, our baby comforters and baby gifts.

Fall Asleep Faster

😴 FALL ASLEEP FASTER: Familiar sound and familiar texture, working together. The white noise softens the noise of a busy house, the lullaby marks the end of the day, and the soft blanket body gives your little one something of their own to hold while they settle.

Easy To Operate

🦄 EASY TO OPERATE: Press the button inside Maisie to choose white noise or a lullaby. On the back of the sound unit you can set the volume to one of two levels and the run time to 20 or 40 minutes. It switches itself off from there.

Specifications

Laid flat, the comforter measures 36 x 36 cm (15 x 15 inches).
Weight is approximately 350 g.
The music box takes 2 x AAA batteries (not supplied).
A velcro strap at the base holds a dummy, or attaches Maisie to a pram or nappy bag.

Our Materials

Maisie is made from 100% polyester — chosen to stay soft and hold its shape through a lot of washes and a lot of cuddles.

Built To Last

Maisie's eyes and features are embroidered rather than attached, so there is nothing to work loose. The sound unit lifts out, which means the whole comforter goes through the wash and comes back out fluffed up — the part that usually finishes off a soft toy.

How We Give Back

👼🏻 HOW WE GIVE BACK: A portion of every Love By Emi sale goes to organisations supporting children and families.

The Perfect Gift

🎁 THE PERFECT GIFT: Maisie suits a baby shower, a first birthday or a new arrival. Parents-to-be tend to finish up with plenty of soft toys and not much that actually helps at 3am — this is both. Safe for supervised play from newborn, and for the cot from 12 months.

Care Instructions

Little ones can be messy, so Maisie is machine washable. Remove the music box first. A gentle tumble dry fluffs Maisie right back up again.

Safety Warning

👷🏻‍♀️ BUILT WITH SAFETY IN MIND: Allergy-friendly, BPA-free and tested to CPSIA ASTM F963.

Red Nose Australia recommends keeping soft toys out of the cot until 7 months. The American Academy of Pediatrics recommends waiting until 12 months. We follow the more cautious advice, so we suggest waiting until your little one is 12 months old before Maisie joins them in the cot. Before then, Maisie is made for supervised play, the pram, the change table and your arms.

Shipping & Returns

FREE SHIPPING & FREE 30 DAY RETURNS: We trust our products enough that you do not need a reason to send one back. If it is not for you, get in touch and we will be happy to arrange the return.

FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

FEEL GOOD ABOUT SLEEP WITH 12 MONTHS WARRANTY

Machine Washable

Soft and Cuddly

Fast Bed Times

Calm & Soothing

Customer Reviews

Overall rating: 4.9 / 5 from 408 reviews.

Customer photo review of Lylah the Cow

My daughter absolutely loves Lylah!

Kiera B. 5/5 Verified

Lylah the Cow

Customer photo review of Zaylee the Duck

Helps my daughter sleep that little bit easier, love the duck look , I also have the giraffe

Kayla G. 5/5 Verified

Zaylee the Duck

Customer photo review of Ellie & Lylah Sleep Bundle

My 2 grandsons love their new sleep buddy…. Thank you so much🥰❤️

Rosie O. 5/5 Verified

Ellie & Lylah Sleep Bundle

Customer photo review of Dash the Dinosaur

My son loves his dino, cant sleep without it!

Skye R. 5/5 Verified

Dash the Dinosaur

Customer photo review of Maisie & Dash Sleep Bundle

I got one for my 4 year old who has separation anxiety and normally goes to sleep watching a movie on the iPad she no longer uses the iPad for bed time and no longer wakes me up having nightmares as she just plays the noise and goes back to sleep without any help Waiting to give the Dino to my new nephew.

Amy T. 5/5 Verified

Maisie & Dash Sleep Bundle

Customer photo review of Dash the Dinosaur

We now have 3 different animals and my daughter loves them all so much

Karissa W. 5/5 Verified

Dash the Dinosaur

Customer photo review of Shay the Giraffe

My baby girl is obsessed with it we take it everywhere on the go for naps and to cuddle and it’s so cute to 🥰

Shanique H. 5/5 Verified

Shay the Giraffe

Customer photo review of Ellie the Elephant

My son loves his Ellie elephant. Since he’s got it, we have had a much easier time getting him to sleep. Switching between the two sounds calms him and helps him sleep through the night. He loves holding onto the tail or the trunk and snuggles into his Ellie. This has been hands down the best purchase I have made as a new mum, and do not leave the house without it!

Tanya C. 5/5 Verified

Ellie the Elephant

Customer photo review of Maisie the Unicorn

My granddaughter Indi Mae 10weeks really Loves it

Allison H. 5/5 Verified

Maisie the Unicorn

Customer photo review of Dash the Dinosaur

My grandson absolutely loves dash His sleeping better with the white noise And loves listening to the lullaby

Sandra M. 5/5 Verified

Dash the Dinosaur

Customer photo review of Dash the Dinosaur

Dash has become part of our family since we got it 😂 my daughter will already reach for it when we are going out and she always has it close to her. The lullaby is nice and soothing for her and I love it’s got the timer on it 🤎

Jessica R. 5/5 Verified

Dash the Dinosaur

Customer video review of Shay the Giraffe

My little one loves Shay the Giraffe. Such beautiful beige giraffe colours and love all the different uses this product has as a comforter! Definitely a piece that grows with Bub!

Hayley F. 5/5 Verified

Shay the Giraffe

Customer video review of Lylah the Cow

The cutest little cow. Kenzie absolutely loves it so soft and cuddly. It for goes everywhere with us and the perfect cuddle buddy

Tina M. 5/5 Verified

Lylah the Cow

Customer photo review of Billy the French Bulldog

Billy has brought such comfort and joy to Oliver. It helps him unwind just before bed with soothing sounds. Such a beautiful addition to our bed time routine.

Jessica S. 5/5 Verified

Billy the French Bulldog

Customer photo review of Shay the Giraffe

My little one absolutely loves his Shay the Giraffe! He cuddles it when he is trying to get to sleep and loves playing with it when he wakes up! The buttons are easy for him to turn on himself so we always walk in to him listening to the lullaby!

Jess K. 5/5 Verified

Shay the Giraffe

Customer photo review of Aria & Shay Sleep Bundle

We got the Aria & Shay Sleep Bundle for Kade and Amalie — they absolutely love them. The soft loveys and soothing music have made bedtime so much easier. They help with sleep every night, and we couldn’t be happier. Highly recommend!

Teegan E. 5/5 Verified

Aria & Shay Sleep Bundle

Customer photo review of Delly the White Tiger

My son really likes it, it's very soft and pleasant, he can't part with it for days

Valyusha L. 5/5 Verified

Delly the White Tiger

Customer photo review of Lylah the Cow

We love our cow!! It’s so soft and perfect for car rides! We love that there’s a lullaby and a white noise option!

Kennedy C. 5/5 Verified

Lylah the Cow

Customer photo review of Shay the Giraffe

we loveeee the quality of our sleeptoy and my girl adores it! so thankful to have such a cute comforting teddy for her😍

Marley A. 5/5 Verified

Shay the Giraffe

Customer photo review of Lylah the Cow

My little girl absolutely loves her Lylah! Perfect little snuggly best friend for both day and night! She is obsessed with her little moo cow we will definitely be buying another! 🐮

Brooke J. 5/5 Verified

Lylah the Cow

Customer video review of Harli the Husky

We absolutely LOVE, love by emi. The music is so calming and the white noise is enough to put anyone to sleep. It’s just not a comforter but also a best friend they can take everywhere.

Eliza H. 5/5 Verified

Harli the Husky

Customer photo review of Billy the French Bulldog

Presley has struggled to sleep through for a while now, since we’ve gotten him Billy the French bulldog he’s found so much love in his little friend! He has definitely slept a few hours longer through the night than he ever has! He absolutely adores Billy and we cannot thank love by emi enough for helping little Presley! And ofcourse myself! Definitely recommend!!! Love Presley and Jade xx

Jade J. 5/5 Verified

Billy the French Bulldog

Customer photo review of Maisie the Unicorn

My daughter’s bestie is her “Uni”. Someone gifted it to us at my baby shower and it became her favorite thing very quickly. Once we moved her from the bassinet to her crib in her room, we would use “Uni” for nap time and bedtime and then put her near her crib with the music or white noise on. Eventually (after too many dropsies) the sound stopped working but “Uni” continued to be loved even more as our daughter grew. She was her first stuffie that we allowed her to sleep with in her crib once she got big enough. It became an endless attachment where she needed “Uni” At meals, playtime, naps and bedtime (so… with her 24/7 so bathtime for “Uni” became difficult for Mama lol). We lost “Uni” one day about a month or two ago on a walk. I never thought as a mom I would cry for a stuffed animal but I cried along with my daughter on our way home that day. I immediately emailed this amazing company to see if they could rush one out to me. My daughter only had to be without her bestie “Uni” for one or two nights thanks to them! And even better, two sweet girls found the original and now she has two! We love her love for Uni and can’t rave about this amazing product/toy/bestie enough :)

Amanda G. 5/5 Verified

Maisie the Unicorn

Customer photo review of Shay the Giraffe

We love shay 🦒🦒 shay is soft and cuddly we love the white noise and lullaby 😃

Mifa Y. 5/5 Verified

Shay the Giraffe

Customer photo review of Harli the Husky

Quick delivery, great product

Leonie L. 5/5 Verified

Harli the Husky

Customer photo review of Shay the Giraffe

We love the shay the giraffe comforter, it’s helped my daughters sleep improve so much!

Tamika K. 5/5 Verified

Shay the Giraffe

Customer photo review of Indi the Tiger

We love our new comforter she fits right in!!

Tammie W. 5/5 Verified

Indi the Tiger

Customer photo review of Billy the French Bulldog

Billy is absolutely amazing so soft and snuggly. Only down side was the shipping but the customer service recieved from the team was beyond amazing, even sending a new to when shipping did turn up. 1000% recommend!!! We will be adding to our collection.

Penny W. 5/5 Verified

Billy the French Bulldog

Customer photo review of Lylah the Cow

This little cow is my favorite! So soft, cute, and the perfect size. Can’t wait to share all of these with my new moms and babies!!!

Brittney E. 5/5 Verified

Lylah the Cow

Customer photo review of Ellie the Elephant

So soft and the perfect size!!! ❤️

Brittney E. 5/5 Verified

Ellie the Elephant

Customer photo review of Shay the Giraffe

Shay Giraffe is so cute and soft. Daughter loves to give “ mwahs” to her nose

Rochelle O. 5/5 Verified

Shay the Giraffe

Customer photo review of Ellie the Elephant

My daughter loves Ellie the Elephant so much that she brings it everywhere and feeds it whatever she eats too! Ellie's trunk was a good teether when she had itchy gums - bonus!

Lian T. 5/5 Verified

Ellie the Elephant

Customer photo review of Aria the Giraffe

Perfect for all ages small and bigger

Coralie G. 5/5 Verified

Aria the Giraffe

Customer photo review of Lylah the Cow

Perfect even for the older ones

Coralie G. 5/5 Verified

Lylah the Cow

Customer photo review of Lylah the Cow

Absolutely love this product, the cow is so cute too especially for a cow loving family.

Belinda W. 5/5 Verified

Lylah the Cow

Your Questions Answered

Is the comforter toddler tough?

Before releasing each range we tested them with a number of, let us call them, adventurous boys and girls. They stood up to regular tantrums, food messes and heavy-duty outdoor play, and once washed they came back looking as good as new time after time.

How loud is the music box?

The lower volume is set so it will not damage a little one's hearing when they are snuggled right up to it. The second, slightly louder level is for public places or a noisy pram trip, so they can still hear their familiar sound on the go.

How big and heavy is the comforter?

Laid flat, the blanket measures 36 x 36 cm (15 x 15 inches) and weighs approximately 350 g.

How does the music box operate?

The music box sits inside the padded head. The buttons slot neatly into each ear and play either Brahms' Lullaby or white noise. Each comforter comes with a diagram and instructions covering how to start and stop the sound and how to set the volume level and run time.

What size batteries does it take?

Our musical comforters take 2 x AAA batteries. Our interactive plush toys take 3 x AA. In both cases the battery compartment is sealed with a small screw so children cannot get into it. Most common brands last months, even with very regular use.