Rest easy with our 12 month warranty.
Rest easy with our 12 month warranty.
Rest easy with our 12 month warranty.
Rest easy with our 12 month warranty.
Rest easy with our 12 month warranty.
Rest easy with our 12 month warranty.
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How a musical comforter helps at bedtime
Bedtime runs on repetition. The same soft friend, the same gentle sound, at the same point in the routine — until your little one recognises exactly what comes next.
Every Love By Emi sleep comforter hides a small music box that plays white noise with a heartbeat, or Brahms' Lullaby, on a 20 or 40 minute timer that fades out on its own. No screens, no app, and nothing left playing all night.
The thinking behind comfort objects
Psychologists call them transitional objects: the blanket or teddy a child chooses and carries everywhere. They stand in for a parent's reassuring presence, helping a child settle when you are not in the room.
Longitudinal research published in the Journal of Child Psychology and Psychiatry found that infants who used a sleep aid were more likely to settle themselves back to sleep after waking overnight (Burnham, Goodlin-Jones, Gaylor & Anders, 2002). A comforter is one tool among many — it works alongside a consistent bedtime routine, never instead of one.
Safe sleep comes first
Red Nose Australia advises that a comforter may be introduced from seven months, and the American Academy of Pediatrics recommends a clear sleep space for the whole first year. We recommend the more cautious standard: for little ones under 12 months, use your comforter for supervised settling and awake cuddles, and lift it out of the cot before you leave the room.
Each comforter has a velcro loop designed to hold a dummy clip. It also lets you fasten the toy out of reach at the side of the cot, while the familiar white noise or lullaby keeps playing.
What's in the range
Thirteen characters, each with the same music box and the same soft feel. Full-size comforters for the cot, travel-sized minis for the pram, the car seat or the daycare bag, and two-character bundles made for siblings, twins, or the one-in-the-wash rotation experienced parents swear by.
Every comforter is machine washable with the music box removed, made from hypoallergenic, baby-safe fabrics, designed in Western Australia and tested to Australian toy safety standards.
Choosing a gift
A newborn teddy comforter is one of the few baby shower gifts that solves an actual problem. Each one arrives gift-ready, and pairs neatly with a mini comforter for the nappy bag.
Frequently Asked Questions
Yes, used correctly. Every comforter is made from baby-safe, non-toxic materials and tested to Australian toy safety standards. For little ones under 12 months we recommend supervised settling and awake cuddles only, with a clear cot overnight.
A hidden music box that plays white noise with a heartbeat, or Brahms' Lullaby, on a 20 or 40 minute timer that fades out on its own. No screens, no app, and nothing left playing all night.
Slide the music box out through the concealed opening first, then machine wash on a gentle cycle in cold water. Air drying is best, but if the weather isn't cooperating, a gentle low-heat dryer cycle works fine and fluffs the fur back up.
It's designed to hold a dummy clip. It also lets you fasten the comforter out of reach at the side of the cot, so the familiar white noise or lullaby keeps playing while the sleep space stays clear.
Yes. Replacement music boxes are available separately, so a worn one doesn't mean parting with a much-loved comforter. It takes 2 x AAA batteries in a screw-secured compartment.
Absolutely. Full-size comforters travel well, and our mini comforters are made for exactly this: small enough for the nappy bag, the pram or the car seat.
From birth for supervised settling and awake play, and from 12 months for independent use in the cot. One comforter genuinely spans newborn to preschooler.
Yes. Every fabric we use is hypoallergenic, breathable and gentle on sensitive skin.
They're one of the few gifts that solve a real problem. Each comforter arrives gift-ready, and pairs neatly with a mini for the nappy bag.
Orders dispatch from our Western Australian warehouse within 1–2 business days. Standard delivery takes 3–9 business days depending on your state, and Express takes 2–4. Shipping is free on Australian orders over $80.
Love By Emi Reviews
The best gift I could have given my expecting friend. She loved it.
My daughter fell asleep in 10 minutes!! My life has changed. Never going back.
Sleep never came easy, until we got our son the soothing plushie. Thank you so much.
It's absolutely adorable! Our granddaughter loves her new unicorn sleep pal!
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