Designed with Love – Perfect for Every Age and Stage

Children connect deeply with their favourite toys. They become a source of reassurance and emotional growth. That’s why Love by EMI designs soft toys for babies, toddlers, and kids that evolve with your child’s needs.

Soft Toys for Babies

Our baby soft toys Australia range is carefully made to be gentle on newborn skin and easy for little hands to grasp. The plush fabric is smooth, safe, and comforting – perfect for sensory exploration and early bonding. While babies under 12 months should not sleep with soft toys unattended, they can safely enjoy them during supervised play or cuddle time.

Soft Toys for Toddlers

For active little explorers, our soft toys for toddlers are lightweight, durable, and irresistibly huggable. Toddlers love carrying their favourite plush friend from room to room, learning independence and comfort at every step. These toys also encourage imaginative play and help form comforting bedtime routines.

Soft Toys for Kids and Teenagers

As children grow, comfort takes new forms. Our collection includes soft toys for girls and soft toys for boys, with designs that reflect different personalities – from gentle dreamers to adventurous spirits. And because comfort doesn’t have an age limit, our soft toys for teenagers make thoughtful gifts that offer emotional warmth and nostalgic charm. Whether displayed on a bed, taken on trips, or hugged during study sessions, these plushies remind older kids of simpler, comforting times.

Crafted for Safety, Quality, and Endless Cuddles

When you choose a Love by EMI plush, you’re choosing quality and care. Each product in our soft toys Australia collection is designed and tested to meet the highest safety standards.

• Made from non-toxic, baby-safe materials and dyes
• Strong stitching for lasting durability
• Machine-washable fabrics for easy cleaning
• Soft, hypoallergenic textures suitable for sensitive skin
• Designed to remain plush and huggable even after multiple washes

Parents trust our collection because it balances durability, hygiene, and comfort – everything a child’s best friend should be.

Love by EMI’s plush designs are not mass-produced but thoughtfully created to reflect the warmth of family connection. Our brand story began with sleepless nights and tired parents searching for comfort for their babies – and it continues today through every soft toy we make.

When you explore our soft toys for kids collection, you’re choosing more than a toy; you’re choosing something crafted with heart and intention.

Why Australian Parents Choose Love by EMI

Australian families value safety, quality, and emotional connection – and that’s exactly what our toys deliver. Here’s why parents across the country trust our soft toys for babies, toddlers, and kids:

• Designed for Emotional Development – Soft textures and familiar characters help children self-soothe and build calm, predictable sleep routines.
• Safe for Sensitive Skin – Every material used is baby-safe, non-toxic, and allergy-friendly.
• Easy Care and Durability – Washable, resilient, and ready for everyday adventures.
• Gender-Inclusive Designs – Our soft toys for girls and soft toys for boys are created for every personality, not bound by colour stereotypes.
• Perfect for Gifts – Whether it’s a birthday, baby shower, or milestone celebration, our plushies are beautifully packaged and cherished for years.

From adorable elephants and unicorns to cute dinosaurs and giraffes, every Love by EMI toy brings personality and warmth into your home.

Soft Toys that Grow with Your Child

A soft toy isn’t just for today – it’s a lifelong memory. Many families tell us that their child’s first Love by EMI plush becomes a treasured keepsake they keep even into their teenage years. Our soft toys for teenagers continue to be loved as décor items or comforting companions during study, travel, or relaxation time.

The emotional value of a soft toy goes beyond its fabric. It becomes part of your family’s story – a quiet presence during restless nights, an audience for imaginary play, and a gentle reminder of love.

Explore Our Collection

Explore the full collection of soft toys for kids in Australia, each one made to comfort, inspire, and stay soft through every chapter of childhood.